UMass Boston

Marketing BS

Turn industry insights into campaigns that boost brands.

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About the Program

The Marketing bachelor's program at UMass Boston is an undergraduate marketing program that combines creativity, data, and strategy to prepare students for impactful careers. Students build a strong foundation in consumer behavior, branding, and marketing analytics while gaining hands-on, career-ready experience through projects with local businesses, nonprofits, and digital platforms. Study marketing in the heart of Boston, a hub for agencies, start-ups, and companies, and take advantage of internships, networking, and career opportunities in the city’s vibrant marketing scene.

Here’s your chance to:

  • Specialize in areas like digital and social media marketing, services marketing, analytics, and sports marketing and graduate with a portfolio of hands-on projects and the professional skills to launch your career.

  • Take advantage of marketing internships, networking, and career opportunities across Boston’s finance, technology, health care, and creative sectors, all from an urban, waterfront campus.

  • Apply your skills through programs like BEST Boston, tackling live marketing challenges with local businesses and organizations.

  • Benefit from dedicated advising, peer mentoring, and learning communities that help undergraduate marketing students from all backgrounds thrive in a rigorous, career-focused program.

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median annual wage for marketing managers
Bureau of Labor Statistics, 2024
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number of College of Management alumni worldwide
University Survey, 2025
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industry partners offering networking, internships, and real-world opportunities
University Survey, 2025

students in media sound room with surrounding equipment

Career Possibilities

Get career guidance to help choose your courses, specialization, and career path. Gain experience through company visits, career fairs, and BEST Boston projects while applying your marketing skills to live marketing challenges. Peer mentors and the Office of Career Services help you build your résumé, sharpen interview skills, and make professional connections that launch your career.

Here’s where this degree can take you:

  • Marketing Manager
  • Digital Marketing Specialist
  • Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Product Manager
Example Employers of Program Graduates
UMass Boston Marketing BS alumni launch careers at top companies in Boston and across the country, including these top employers:
John Hancock logo
Liberty Mutual logo
Bank of America logo
CVS Pharmacy
Amazon Logo
Santander bank logo

Student Stories

testimonial for Marketing BS
The Marketing program has given me hands-on experience turning creative ideas into strategic storytelling campaigns, while building real leadership and proactive skills that directly translate to my career goals.
Luna A
Caitlin D
As a commuter student, the College of Management helped me build resilience, patience, and confidence while forming meaningful connections with professors, alumni, and fellow students in the dynamic city of Boston. Through the program’s incredible resources and support, I was able to secure a full-time position after graduation and feel fully prepared for my career.
Caitlin D

Plan Your Education

How to Apply

Deadlines:

  • Early Action I: November 1
  • Regular Decision: June 15

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. Click below to learn more about financial aid opportunities and deadlines.

Apply for Admission

Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.

Financing Your Education

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.

Program Details

Curriculum

Business Foundation Courses (9 Credits)

  • MSIS 110 - Introduction to Computers and Information Systems 3 Credits
  • MSIS 212 - Managerial Decision Making 3 Credits
  • MSIS 111L - Managerial Statistics 3 Credits
    or
  • ECON 205 - Statistical Methods 3 Credits
    or
  • MATH 125 - Introductory Statistics 3 Credits
    or
  • PSYCH 370 - Statistics 3 Credits
    or
  • SOCIOL 350 - Social Statistics 3 Credits

Business Core Courses 24 Credits

  • AF 210 - Financial Accounting 3 Credits
  • AF 211 - Managerial Accounting 3 Credits
  • AF 301 - Introduction to Financial Management 3 Credits
  • MGT 303 - Managing Organizations 3 Credits
  • MGT 330 - Business Environments and Public Policy 3 Credits
  • MGT 331 - Managerial Ethics and Social Issues 3 Credits
  • MKT 301 - Principles of Marketing 3 Credits
  • MSIS 301 - Operations Management 3 Credits

Required Marketing Course (3 Credits)

  • MKT 310 - Data Analysis for Marketing Management 3 Credits

Electives (12 Credits)
Take four electives from the list below.

  • MGT 474 - Entrepreneurship Practicum to Launch Your Own Business 3 Credits
  • MGT 470 - Entrepreneurship and Innovation in Organizations 3 Credits
  • MKT 403 - Integrated Marketing Communication 3 Credits
  • MKT 405 - Web Page Marketing 3 Credits
  • MKT 407 - Services Marketing 3 Credits
  • MKT 408 - Consumer Behavior 3 Credits
  • MKT 409 - Customer Relationship Management 3 Credits
  • MKT 425 - Sport Marketing and Sponsorship 3 Credits
  • MKT 430 - International Marketing 3 Credits
  • MKT 441 - Social Media and E-Services 3 Credits
  • MKT 465 - Entrepreneurship Sales and Marketing 3 Credits
  • MKT 478 - Special Topics in Marketing 3 Credits
  • MKT 479 - Digital Marketing 3 Credits
  • MKT 480 - Marketing Internship 3 Credits

Capstone (3 Credits)

MGT 490 - Strategic Management 3 Credits3 Credit(s)

Learning Outcomes

  • Building up relationships with customers & other stakeholders and communicating effectively with them.
  • Develop critical thinking and quantitative reasoning skills.
  • Demonstrate sound ethical reasoning skills.
  • Integrate understanding of issues concerning diversity and globalization in business management.

Graduation Criteria

Degree Requirements

If this is the student’s only or primary major, the degree requirements below must be completed for graduation. See graduation requirements for more information.

University Requirements

College of Management Requirements for Bachelor of Science

Major Requirements

Complete 51 credits from 17 courses including three business foundation courses, eight management core courses, five marketing courses, and one capstone.

MAP Program: Students must complete the Management Achievement Program (MAP) as part of the major.

Pass/fail: No courses taken pass/fail may be applied toward the major.
Residency: At least six courses for the management core must be completed at UMass Boston.

Contact

College of Management Undergraduate Programs
McCormack Hall, 5th Floor, Room 610
(617) 287-7760

upo@umb.edu

Email College of Management Marketing

Accreditation

ai marketing club members

Students at the Cutting Edge of Marketing

The UMass Boston AI Marketing Club is where creativity, technology, and strategy intersect. This student-led group at UMass Boston explores how artificial intelligence is transforming marketing and the way brands connect with people. Members experiment with cutting-edge tools, exchange ideas, and tackle real marketing challenges, building a community of students excited about the future of innovation in marketing.

Explore the AI Marketing Club

Program Faculty