Plan Your Education
How to Apply
Applicants must meet general graduate admission requirements in addition to the following program-specific requirements:
- A bachelor’s degree from a regionally accredited U.S. institution of recognized standing or an international equivalent at the time of enrollment
- A minimum, cumulative GPA of 2.75 on a 4.0 scale (or international equivalent) in all undergraduate work
- Official transcripts for all institutions where you have earned more than 6 credits; if your transcript is in a language other than English, please include an English translation, validated by an official public translator
- Statement of purpose
- One (1) letter of recommendation
- Statement of intent essay: This statement is your opportunity to show the graduate admissions committee why you wish to pursue graduate study, as well as your specific interest and goals.
- If applicable, request official TOEFL, IELTS, PTE, or Duolingo scores. Please request IELTS scores to be sent to the University of Massachusetts Boston
Deadlines & Cost
Deadlines: June 15 for fall, October 1 (priority deadline) or December 1 (final deadline) for spring
Application Fee: The nonrefundable application fee is $75. UMass Boston alumni and current students that plan to complete degree requirements prior to graduate enrollment can submit the application without paying the application fee.
Estimate Your Program Cost: Get a feel for your expected program costs using the Graduate Program Cost Calculator.
Program Cost Information: For more detailed information on costs, please visit the Bursar's website.
Curriculum
Required Courses (12 Credits)
- MBAMKT 671 - Marketing Research 3 Credit(s)
- MBAMKT 673 - Marketing Communications 3 Credit(s)
- MBAMKT 674 - International Marketing 3 Credit(s)
- MBAMKT 691 - Social Media Marketing 3 Credit(s)
Elective (3 Credits)
Complete one elective course.
For more information on curriculum, including course descriptions and degree requirements, visit the Academic Catalog.
Graduation Criteria
Complete 15 credits from five courses including four required courses and one elective.
Additional course: Students without a business degree or have less than three years of experience in marketing must also complete MBAMKT 670 - Marketing Management.
Statute of limitations: Three years
Contact
Director of Graduate Program Operations Tara Norton
tara.norton [at] umb.edu
(617) 287-7720
Marketing Department
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